The Rural Media Company has been chosen by the British Film Institute as one of only two companies in the region to deliver a BFI Film Academy and is inviting talented and dedicated young people between the ages of 16-19 who are passionate about film making to apply NOW.

The BFI Film Academy aims to help train and inspire the next generation of British filmmakers and offers training for every film industry role, from writing and directing through to production, sound design, editing and camera, and also provides learning around film history and cinematic storytelling to inspire an appreciation of film culture. After completing their BFI Film Academy courses, young people are able to progress to a range of other exciting opportunities including residential courses at the National Film and Television School.

The Rural Media Company BFI Film Academy will begin in October in Hereford and will be led by film industry professionals from across the Midlands. Participants will undertake a series of workshops and master classes and learn about producing, directing, script writing cinematography and editing and go on to create their own short films.

“This two-year investment by the BFI is good news, and enables us to build upon our popular summer film schools which we have been running for the last 5 years,” said Rural Media’s Artistic Director, Adrian Lambert. He went on to say; “If you have any desire to work in the film industry this is the place to start and get your first step on the ladder. By attending the Academy with Rural Media you will get access to professionals, further residential training and contacts that can really help kick start your future career in the industry. The BFI Film Academy is a very serious attempt to find the next generation of British filmmaking talent, I would urge any young person who is passionate about filmmaking to get in touch with us.”

Applications are invited from all committed and talented young people between the ages of 16-19 who are passionate about film making. The cost of The Rural Media Company BFI Film Academy is £25, but bursaries are available for fees and travel. If you are interested please download an application pack at or contact Julie on 01432 344039 or We are looking for enthusiasm, determination, a genuine interest in film and a willingness to learn.

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